What feature is required to track customer search terms on a website?

What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search ...

For autotagging, what parameter does Google Ads include in the destination URL?

For autotagging, what parameter does Google Ads include in the destination URL? utm= urlid= adid= gclid= Correct answer is: gcli...

Which default traffic source dimensions does Google Analytics report for each website visitor?

Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Conten...

What report indicates where users start or exit the conversion funnel?

What report indicates where users start or exit the conversion funnel? Cohort Analysis report Goal Flow report User Timings report Tr...

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? Data Import The Me...

What report shows which web pages get the most traffic and highest engagement?

What report shows which web pages get the most traffic and highest engagement? Active Users report All Pages report Frequency and Rece...

What type of Custom Report shows a static sortable table with rows of data?

What type of Custom Report shows a static sortable table with rows of data? Flat Table Map Overlay Pivot Table Explorer Correct an...

What feature is required to collect the number of comments users posted to a web page?

What feature is required to collect the number of comments users posted to a web page? Custom Dimension Calculated Metric Custom Chann...

Sharing a Custom Report will share the report configuration and data included in the report. True False Correct answer is: False

Views can include website data collected before the view was created.

Views can include website data collected before the view was created. True False Correct answer is: False

Which parameters can be included with an event hit for reporting?

Which parameters can be included with an event hit for reporting? Category, Action, Label, Unique Events Category, Action, Label, Total...

What report provides data on how specific sections of a website performed?

What report provides data on how specific sections of a website performed? Frequency and Recency report Content Drilldown report Top ...

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? Just before the closing </body> t...

To increase the speed at which Google Analytics compiles reports, what action could be taken?

To increase the speed at which Google Analytics compiles reports, what action could be taken? Remove any filters you have added to the v...

View filters may be applied retroactively to any data that has been processed.

View filters may be applied retroactively to any data that has been processed. True False Correct answer is: False

What channel is not included in the default Channels report?

What channel is not included in the default Channels report? Direct Display Device Organic Search Correct answer is: Device

What report shows the percent of site traffic that visited previously?

What report shows the percent of site traffic that visited previously? Sales Performance report Frequency & Recency report Referra...

What is not considered a “source” in Google Analytics by default?

What is not considered a “source” in Google Analytics by default? Email Google (direct) com Correct answer is: Email

When will Google Analytics be unable to identify sessions from the same user by default?

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on...

What scope levels available for dimensions and metrics?

What scope levels available for dimensions and metrics? Hit-level, session-level, product-level, or user-level scope Location-level, du...

When does a default Analytics session expire?

When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When ...

How would a view filter be configured to include only users from Brazil and Argentina?

How would a view filter be configured to include only users from Brazil and Argentina? Filter 1: include Brazil > Filter 2: include A...

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who are female a...

Segments will not allow you to do what?

Segments will not allow you to do what? Create subsets of sessions or users Permanently alter data Build custom Remarketing lists Iso...

Which assets cannot be shared in the Solutions Gallery?

Which assets cannot be shared in the Solutions Gallery? Custom reports Segments Custom Dimensions Goals Correct answer is: Custo...

What report shows a visual representation of user interactions on a website?

What report shows a visual representation of user interactions on a website? Behavior Flow report Content Drilldown report Landing Pag...

What Remarketing audiences cannot be defined by default?

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical st...

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Channel Gr...

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Television commercials Paid and organic search ...

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Active Users report Users Flow report Co...

What report compares metrics based on user acquisition date over a series of weeks?

What report compares metrics based on user acquisition date over a series of weeks? Users Flow report Active Users report Cohort Analy...

What is not a benefit of using segments to analyze data?

What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session...

What report shows which types of mobile devices visited a website?

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report...

What feature must be enabled to use Multi-Channel Funnels?

What feature must be enabled to use Multi-Channel Funnels? Advertising features In-page Analytics Custom dimensions Goals or Ecommerc...

Which reports indicate how traffic arrived at a website?

Which reports indicate how traffic arrived at a website? Behavior Demographics All traffic Geo Correct answer is: All traffic

In Custom Reports, what must metrics and dimensions share in order to report accurately?

In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Sam...

Google Analytics cannot collect data from which systems by default?

Google Analytics cannot collect data from which systems by default? Mobile devices Online point-of-sale systems Websites Offline inve...

When the same default tracking code is installed on pages with different domains, what will result?

When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and s...

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analyti...

Filters cannot perform what action on collected data?

Filters cannot perform what action on collected data? Include data from specific subdomains Convert dynamic page URLs to readable text ...

In Multi-Channel Funnel Reports, how are default conversions credited?

In Multi-Channel Funnel Reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or...

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. ...

The default session timeout duration in Google Analytics is how many minutes?

The default session timeout duration in Google Analytics is how many minutes? 10 5 20 30 Correct answer is: 30

To recognize users across different devices, what feature must be enabled?

To recognize users across different devices, what feature must be enabled? Attribution Models Google Ads Linking User ID Audience Def...

To view accurate data in a Custom Report, what action should be avoided?

To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom Metrics Use a Custom Dimension as ...

What campaign parameter is not available by default in Google Analytics ?

What campaign parameter is not available by default in Google Analytics ? utm_content utm_source utm_adgroup utm_campaign Correct ...

Once filters have been applied, what is the option to recover filtered data?

Once filters have been applied, what is the option to recover filtered data? Data may be recovered within 5 days Data may be recovered ...

What type of data does Google Analytics prohibit you from collecting?

What type of data does Google Analytics prohibit you from collecting? Personally identifable information Product SKU(s) Billing city ...

Which report shows the percentage of traffic that has visited your site before?

Which report shows the percentage of traffic that has visited your site before? Behavior > New vs returning report Behavior > Fre...

To track users and sessions across multiple domains, what first must be set up?

To track users and sessions across multiple domains, what first must be set up? AdWords Linking Data Import Ad Exchange Linking Cross...

View filters are applied in what order?

View filters are applied in what order? Alphabetical order Sequential order Random order Creation date Correct answer is: Sequen...

Which Goals are available in Google Analytics?

Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Session Destination, Event, Pageview, So...

Sampling is applied to reports before segmentation.

Sampling is applied to reports before segmentation. True False Correct answer is: False

If a web page visitor clears the Analytics cookie from their browser, what will occur?

If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user beha...

What is not a filter setting for data in views?

What is not a filter setting for data in views? Include Restore Exclude Modify Correct answer is: Restore

When linking a Google Ads account to Google Analytics, what is not possible?

When linking a Google Ads account to Google Analytics, what is not possible? Adjust keyword bids in Google Ads from Google Analytics Cr...

What is used to create Smart Goals?

What is used to create Smart Goals? Analytics Goals Remarketing audience Machine-learning algorithms Custom Reports Correct answer...

What does assigning a value to a Google Analytics Goal enable?

What does assigning a value to a Google Analytics Goal enable? Analyze a website conversion funnel Compare goal conversions and measure...

What metric-dimension combination is not valid?

What metric-dimension combination is not valid? Sessions / Source Sessions / Bounce rate Time on Page / Device Type Total Events / Us...

What asset is used to build a remarketing list?

What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment Correct answer is: C...

What cannot be collected by the default Analytics tracking code?

What cannot be collected by the default Analytics tracking code? Device and operating system Browser language setting User’s favorite ...

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

What scope would you apply for a Custom Dimension that collects data for users who log in to your website? User Hit Session Product ...

What model represents the hierarchical structure of a Google Analytics account?

What model represents the hierarchical structure of a Google Analytics account? Account > View > Property View > Account > ...

What model represents the hierarchical structure of a Google Analytics account?

What model represents the hierarchical structure of a Google Analytics account? Account > View > Property View > Account >...

What happens when an engine is paused?

What happens when an engine is paused? Ad groups and keywords are paused All campaigns are paused Active campaigns are paused Syncs a...

Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses

Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses Conversion Profit Margin Business ...

Which two user types can activate the conversion API? (select two)Select All Correct Responses

Which two user types can activate the conversion API? (select two)Select All Correct Responses Agency manager Advertiser user Agency u...

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses ...

Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses

Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses User ID Business data Device type At...

What is the default attribution model for Floodlight?

What is the default attribution model for Floodlight? Last Impression First interaction Last Click First Click Correct answer is: ...

Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses

Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses Social Bing...

Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses Floodlight Google Analytics B...

Which two filters are available in the change history report? (select two)Select All Correct Responses

Which two filters are available in the change history report? (select two)Select All Correct Responses Creation date Geo Campaign Cha...

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting...

Which three landing page tests are available in Search Ads 360? (select three)Select All Correct Responses

Which three landing page tests are available in Search Ads 360? (select three)Select All Correct Responses Desktop landing page test Mo...

Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses

Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses Gemini manual campaigns Bi...

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the...

Where can a saved web query be found?

Where can a saved web query be found? In the left-hand menu, click Budget Management, then Web Query In the right-hand menu, Click Adve...

Which three engines are supported by the Search Ads 360 API? (select three)Select All Correct Responses

Which three engines are supported by the Search Ads 360 API? (select three)Select All Correct Responses Bing Gemini com Google Ads ...

At which three levels can automated rules be set up? (select three)Select All Correct Responses

At which three levels can automated rules be set up? (select three)Select All Correct Responses Agency Engines Campaigns Keywords ...

What conversion data can be uploaded using bulksheets?

What conversion data can be uploaded using bulksheets? Google Analytics goal data Google Ads conversions data Offline conversion data ...

What is the Search Ads 360 account hierarchy?

What is the Search Ads 360 account hierarchy? Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword Agenc...

What setting should be applied to a Floodlight tag passing offline conversion data?

What setting should be applied to a Floodlight tag passing offline conversion data? Dynamic tag Image tag only Primary source is offli...

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the cur...

What permissions are needed to create an advertiser?

What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) Corr...

In what order should new entities be created (assuming no campaigns already exist)?

In what order should new entities be created (assuming no campaigns already exist)? Campaign > Ad Group > Ad > Keyword Keyword...

Which three URLs are involved in a landing page test? (select three)Select All Correct Responses

Which three URLs are involved in a landing page test? (select three)Select All Correct Responses Rule Experiment Control Original ...

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywo...

What step would be taken to check if an inventory management template has created any entities?

What step would be taken to check if an inventory management template has created any entities? Check the template’s progress bar Filte...

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone? Campaign Manager Display & Video 3...

Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses

Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses Bulksheets Conversions Googl...

At which two levels can URL Templates be set up? (select two)Select All Correct Responses

At which two levels can URL Templates be set up? (select two)Select All Correct Responses Campaigns Advertiser Engine Agency Corre...

Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses

Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses Location target bid adjustments Mo...

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity...

Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses

Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses Each ad must contain o...

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All C...

When a reporting view is saved, who has access to the view?

When a reporting view is saved, who has access to the view? All users within that advertiser Select users within that advertiser No us...

Which level’s settings CANNOT be edited with bulksheets? (select two)

Which level’s settings CANNOT be edited with bulksheets? (select two) Advertiser Network Ad Group Campaign Correct answers are: ...

What level should be used to evaluate performance of a bid strategy?

What level should be used to evaluate performance of a bid strategy? Bid strategy Individual ad Individual keyword Individual campaig...

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360? 8 hours 4 hours 6 hours 2 hours Correct answer is: ...

Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses

Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses Create labels Upload offline conversions ...

What does it mean when the “Stop sync” button is greyed out?

What does it mean when the “Stop sync” button is greyed out? The engine account is paused. The sync is applying updates. The sync is c...

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine leve...

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaig...

Which two column categories appear in formula columns? (select two)Select All Correct Responses

Which two column categories appear in formula columns? (select two)Select All Correct Responses Engine metrics Creation time Search im...

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Respon...

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses Impres...

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

What attribution model assigns all credit to the last click on a paid search ad before a conversion? Data-Driven Position-based Last p...

Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses Floodlight Bing Conversion Tra...

What feature may be used to edit custom Floodlight variable data?

What feature may be used to edit custom Floodlight variable data? Text Editor Google Ads API Search Ads 360 API Bulksheets Correct...

What occurs when auto-tagging is enabled?

What occurs when auto-tagging is enabled? A Google click ID is appended to all landing page URLs A label is added to all Google Ads cam...

What feature may be used to report on a specific Floodlight conversion?

What feature may be used to report on a specific Floodlight conversion? Custom Metric Custom Column Custom Dimension Business data ...

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarke...

What type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool? Position Max clicks Conversions or Revenue Rules Correct answer is...

What could prevent Inventory Management from making changes to a campaign?

What could prevent Inventory Management from making changes to a campaign? Edits to ad rotation settings Manual edits to campaign name ...

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two) Edit advertiser settings Re...

What action should be used to pass a conversion attribute (such as shipping cost)?

What action should be used to pass a conversion attribute (such as shipping cost)? Set up Custom Floodlight Variable using bulksheets S...

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API? Keyword Campaign ID GCLID Match T...

Which three frequencies can be scheduled for reports? (select three)

Which three frequencies can be scheduled for reports? (select three) Hourly Monthly Daily Weekly Correct answers are Monthly Da...

What Floodlight tag measures purchases and revenue on a website?

What Floodlight tag measures purchases and revenue on a website? Action Revenue Transaction Counter Correct answer is: Transacti...

What are two key differentiators in functionality between labels and business data?

What are two key differentiators in functionality between labels and business data? Ability to report at the campaign level Ability to ...

Data Exclusion events exclude data for a minimum of how many hours?

Data Exclusion events exclude data for a minimum of how many hours? 2 hours 24 hours 4 hours 8 hours Correct answer is: 24 hours...

Which three changes can a user set up using scheduled edits? (select three)

Which three changes can a user set up using scheduled edits? (select three) Lower bids on keywords during weekends Raise bids on keywor...

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bid...

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Campaign Manager API Bulksheets Cu...

What function do ValueTrack parameters perform?

What function do ValueTrack parameters perform? Dynamically insert information Create custom date segmentation Automatically sync to G...

What metrics estimate conversions that measure user behavior across devices and environments?

What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics v...

What two Floodlight activity group types can be set up? (select two)

What two Floodlight activity group types can be set up? (select two) Counter Metric Sales Dimension Correct answer is: Counter ...

At which three levels can bid strategies be applied? (select three)

At which three levels can bid strategies be applied? (select three) Keyword Ad group Agency Campaign Correct answer is: Keyword ...

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 mont...

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campa...

Which three features can be used to integrate offline conversion data?(select three)

Which three features can be used to integrate offline conversion data?(select three) sFTP Bulksheets Search Ads 360 API Google Data S...

What is shown in the “Last sync” details tab? (select two)

What is shown in the “Last sync” details tab? (select two) A list of campaigns modified The time that the sync occurred A list of erro...

What configuration setting eliminates duplicate conversions between advertisers?

What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Acti...