During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease bidding portfolio by 1 low-performing keyword
• Decrease maximum bid in the bid strategy setting 40%
• Decrease CPA target of bid strategy 60%
• Increase bidding portfolio by 2 new keywords

Correct answers are:

Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%

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