LinkedIn Marketing Solutions Fundamentals Certification Exam Questions & Answers
LinkedIn Marketing Solutions Fundamentals Certification Exam - MCQs with Answers
1. Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
Education
Job Experience
Interests and Traits
Company
Demographics
Website retargeting
2. Kai wants to boost his company’s LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
Write a new post
Choose a post
Add payment details
Measure his success
Create a content calendar
Click the Boost button
Set up his campaign
3. What is Campaign Manager?
LinkedIn’s ad management platform where you can only make revisions to ads
LinkedIn’s ad management platform where you can only review campaign performance
LinkedIn’s ad management platform where you can create, launch, and evaluate the performance of your LinkedIn ad campaigns
4. Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
Four images
Three images
Five images
One image
Two images
5. What is required to pay by Insertion Order?
You have a LinkedIn ad representative
A minimum spend of $50,000
A credit card
6. Juliette wants to capture her audience’s attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
7. What do you need to create an ad account? Select three.
Paid media admin access to a LinkedIn Page
A method of payment
A LinkedIn profile
Page admin access to a LinkedIn Page
8. What is LinkedIn Audience Network?
Use this demographics tool to refine your targeting strategy
Serve your ads on LinkedIn’s trusted network of third-party publishers where LinkedIn audiences engage
9. A mix of organic and paid content can increase the likelihood of conversion by 61%.
10. In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
Lead generation forms
Impressions
Video views
Website visits
Engagement with posts
Reach
Website conversions
11. People can only find your LinkedIn Page through search.
12. Which ad types are considered Sponsored Content? Select all that apply.
Single Image Ads
Carousel Ads
Thought Leader Ads
Video Ads
Document Ads
Event Ads
13. Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
Creative Manager
Viewer
Billing Admin
Campaign Manager
Account Manager
14. What is a Carousel Ad?
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
An ad format that allows you to promote your message directly in the LinkedIn feed
15. What time zone do LinkedIn Ads use?
Greenwich Mean Time (GMT)
Universal Time Coordinated (UTC)
Eastern Standard Time (EST)
Pacific Standard Time (PST)
16. You can upload up to 300,000 contacts for Contact Targeting.
17. Feng launched a new ad campaign. He realized the ads’ images are cropped on mobile. Which tool should he use to avoid this in the future?
Image tool
Size tool
Preview tool
Format tool
18. Santosh is launching his first ad campaign on LinkedIn and he’s resource constrained. What should he consider as he designs his ad creative? Select all that apply.
Develop a strong video ad campaign
Reuse content he already has
Use a variety of formats to pique his audience’s interest
Use the same image with different headlines to create more than one ad creative quickly
19. According to LinkedIn, what are 2 ways to improve your targeting strategy?
Reach and relevance
Awareness and conversion
Impressions and clicks
20. Why is it useful to leverage your own data when building target audiences? Select all that apply.
Reach existing customers
None of these
Engage with members who have interacted
Connect with qualified prospects
21. Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
Retarget with the same ad creative
Retarget with tailored Sponsored Content
Retarget with personalized Sponsored Message
22. Sophie is working on her ads’ creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
Use bold, complimentary colors and shapes
Find or create surprising or unexpected photos
Use negative space
Use a clear font
23. How many days does LinkedIn recommend you wait before making improvements to a campaign?
At least a month
At least 7 consecutive days
At least 5 consecutive days
At least 2 weeks
24. How many members does LinkedIn have?
500 million
More than 900 million
Less than 250 million
750 million
25. Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
No
I don’t have enough information
Yes
26. Which metrics are available in Campaign Manager? Select all that apply.
Reach and frequency
Engagement metrics
None of these
Clicks
Conversions and leads
Overall impressions
Budget
27. Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
28. Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
Company Targeting
Website Retargeting
Contact Targeting
29. What can someone with the Creative Manager role do in Campaign Manager?
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
View and download campaign data and reports
Change billing details
Edit and add new creatives
Create and edit campaigns
30. According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
Right audience
Right message
Right engagement
Right environment
31. All budget options have lifetime pacing.
32. There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
Advertiser B
Advertiser C
None of them
Advertiser A
33. William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
Audience Expansion
The OR feature
Forecasted audience
LinkedIn Audience Network
Suggested targeting
The AND feature
34. Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
Run a different Video Ad campaign
Retarget video viewers
Pause Video Ads since those can only be used for Brand awareness
35. LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
Awareness, Conversion, Retention
Awareness, Consideration, Lead Generation
Awareness, Consideration, Conversion
Awareness, Engagement, Adoption
36. Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
Change two elements at a time
Completely overhaul the ad creative
Change one element at a time
37. Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
38. Which billing options are available with LinkedIn Advertising? Select all that apply.
None of these
Credit card
Insertion order
Monthly invoicing
39. Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
Engagement
Video views
Lead generation
Website visits
40. Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
Fill in the details
Upload new multimedia
Collect his ad content
Preview his ads
41. Can you exclude existing customers when you run a Contact Targeting campaign?
42. If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
Video Ads
Sponsored LinkedIn Page posts
Direct Sponsored Content Ads
Event Ads
Thought Leader Ads
Text Ads
43. James has a large audience size and low delivery. What could he do to increase delivery? Select three.
Review content
Review bids
Enable Audience Expansion
Review bid strategy
Use the AND-OR feature
44. What does every LinkedIn Ad campaign start with?
A budget
An objective
A report
An audience
45. What is manual bidding (Enhanced)?
Get the most results with your bid while controlling your bid in the auction
Get the most results possible with your full budget
Set a maximum cost per key result
46. Which factors does LinkedIn consider when determining auction winners? Select all that apply.
None of these
Vertical
Quality score
High click through rate (CTR)
Competitive bid
47. Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
Choose the job function for decision makers
Pick specific relevant skills
Select US as the location
Exclude certain job seniorities who are not decision makers
48. Message Ads are only effective for driving conversions.
49. Which roles are available in Campaign Manager? Select all that apply.
Billing Admin
Campaign Manager
Creative Manager
Viewer
Account Manager
50. Campaign Manager columns cannot be customized.
51. Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
Seniority
Years of experience
Age
52. According to LinkedIn, what are targeting best practices? Select all that apply.
Split campaigns by region
Avoid inferred attributes
Align your audience to your target personas
Tailor content to your segments
Start broad with your targeting
53. Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
Company Targeting
Contact Targeting
54. LinkedIn Pages have page admin and paid media admin roles.
55. What is a Single Image Ad?
An ad format that allows you to promote your content directly in the LinkedIn feed
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
56. Which targeting attributes are provided by members? Select six.
Location
Gender
Company
Language
Job Experience
Education
Age
Interests and Traits
57. What is cost cap bidding?
Get the most results possible with your full budget
Set a maximum cost per key result
Get the most results with your bid while controlling your bid in the auction
58. Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
59. Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
Talent leads
Job applicants
Recruitment
60. What is a Text Ad?
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
An ad format that allows you to promote your message directly in the LinkedIn feed
61. Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
There is no minimum
$5,000 USD per month for 3 of the last 12 months
$3,000 USD per month for 2 of the last 12 months
$1,000 USD per month
62. What can someone with the Account Manager role do in Campaign Manager?
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
Change billing details
Edit and add new creatives
View and download campaign data and reports
Create and edit campaigns
63. How long does it take for ads to be reviewed?
On average, 24 hours, but it may take longer during high-volume periods
On average, 48 hours, but it may take longer during high volume periods
On average, 12 hours, but it may take longer during high volume periods
On average, 36 hours, but it may take longer during high volume periods
64. What is the difference between Awareness and Consideration?
Awareness increases visibility and share of voice while Consideration increases deeper engagement that builds a relationship
Awareness increases deeper engagement that builds a relationship while Consideration increases visibility and share of voice
Awareness increases visibility and share of voice while Consideration leads to purchase decisions
65. LinkedIn ad formats are broadly divided into which four categories? Select four.
Conversion Ads
Text Ads
Sponsored Content
Awareness Ads
Lead Gen Forms
Dynamic Ads
Sponsored Messaging
Considerations Ads
66. Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
67. A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
68. What are best practices for Document Ads? Select all that apply.
Keep the file size under 100 MB
Optimize the document for desktop and mobile
Avoid using URLs in your document
Only use ungated documents
Create an attention-grabbing cover page
69. Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
Audience Expansion
Lead Gen Forms
Website Retargeting
70. What do Offline Conversions do?
Offline Conversions allow advertisers to track their offline marketing campaigns, such as out-of-home and print
Offline Conversions allow advertisers to run ads when someone is offline
Offline Conversions allow advertisers to connect their first-party offline data to LinkedIn to measure down-funnel effectiveness of their ad campaigns
71. Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
Audience Tracking
Campaign Demographics
Insights Tracking
72. Campaign Manager will suggest a bid range that makes your content more likely to be seen.
73. What is the media library?
A repository of ads live on LinkedIn now
A repository of LinkedIn Live Events
A single location for uploading, managing, removing, and selecting media for ad creation
A repository of stock imagery to help you create ad campaigns
74. How does the AND-OR feature work?
“AND” increases to include members who meet one criterion or another while “OR” narrows and further refines targeting
Both “AND” and “OR” expand the audience
“AND” narrows and further refines targeting, while “OR” increases to include members who meet one criterion or another
Both “AND” and “OR” narrow the audience
75. Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
Optimize ad creatives
Checking his landing page to ensure it’s clear
Use Campaign Demographics to understand which audience is engaging
Test LinkedIn Lead Gen Forms
76. Text Ads appear on desktop and mobile.
77. Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
Use Automated Bid
Use LinkedIn Audience Network
Change her ad creative
Reduce her bid
Enable Audience Expansion
Set more competitive bids
78. What can someone with the Viewer role do in Campaign Manager?
View and download campaign data and reports
Edit and add new creatives
Create and edit campaigns
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
Change billing details
79. According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
80. How long do contact lists take to process?
12 hours
36 hours
48 hours
24 hours
81. Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
Target by company size
Target by industry
Target by job experience
Target by interests
82. You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
83. According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
Copy
Testing
Format
Net-new content
Imagery
84. Which are Matched Audience Targeting types? Select all that apply.
Retargeting
None of these
Account Targeting
Email Contact Targeting
85. The Insight Tag is a prerequisite for Website Retargeting.
86. Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
Video views
Job applicants
Brand awareness
Lead generation
Engagement
Website conversions
Website visits
87. Francois recently created his company’s LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
150 followers
200 followers
50 followers
250 followers
100 followers
88. What can someone with the Campaign Manager role do in Campaign Manager?
Create and edit campaigns
Change billing details
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
View and download campaign data and reports
Edit and add new creatives
89. What is the minimum target audience size allowed on the platform?
1,000 members
500 members
300 members
100 members
90. Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
Website Tracking
Conversion Tracking
Insights Tracking
91. What is maximum delivery bidding (Automated)?
Set a maximum cost per key result
Get the most results with your bid while controlling your bid in the auction
Get the most results possible with your full budget
92. What are the types of paid media admins? Select three.
Landing Pages manager
Page admin
Demand Gen manager
Sponsored Content poster
Lead Gen Forms manager
93. Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
Thought Leader Ads
Carousel Ads
Event Ads
Document Ads
Video Ads
Single Image Ads
94. Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?
Run a Contact Targeting campaign
Target the company
95. Which types of budgets can you choose?
Daily budget only
Daily and lifetime budget
Lifetime budget only
None of these
96. With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
Third Party
List upload
Demographics
Interests and Traits
Retargeting
97. A company wants to promote its leaderships’ posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
Influencer Ads
Thought Leader Ads
Spotlight Ads
Spokesperson Ads
98. LinkedIn recommends that you start low and optimize to find your ideal bid.
99. You want to ensure ads drive clicks to your website. What objective should you use?
Lead generation
Website visits
Website conversions
Engagement
100. Campaign Manager recommends splitting campaigns by region.
101. A customer wants to see an ad format with swipeable, interactive storytelling cards. Which ad type is that?
Video Ads
Carousel Ads
Document Ads
Single Image Ads
102. What is the benefit of using a Lead Gen Form?
Members submit their professional info directly within LinkedIn, increasing conversion rates
Members submit info via external website
Members click through and download content
103. Single Image Ads are available for mobile and desktop.
104. What is a Dynamic Ad?
An ad that contains swipeable cards
Personalized ads that adapt to the viewer automatically
An ad that drives video views
An ad that drives lead submissions
105. Which is true about audience size?
LinkedIn recommends keeping your audience between 50,000 – 300,000 for optimal performance
LinkedIn recommends keeping your audience under 50,000
LinkedIn recommends keeping your audience above 500,000
Audience size does not matter
106. When using cost cap bidding, LinkedIn automatically adjusts bids to maximize results at or below the target cost per result.
107. For which campaigns does LinkedIn recommend using Audience Expansion?
Lead Gen Forms only
Website conversions only
Most campaigns targeting professional attributes
Document Ads only
108. What is the minimum monthly spend for monthly invoicing?
There is no minimum
$5,000 USD per month for 3 of the last 12 months
$1,000 USD per month
109. Campaign Manager can show campaign performance by job function, seniority, industry, and more.
110. LinkedIn recommends that your ad copy be clear, concise, and drive action. Which ad objective aligns with this recommendation?
Website visits and conversions
Brand awareness
Engagement
Video views
