A flower shop is running a campaign geared toward party planners. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Frequency management should be set up within the line item settings in Display & Video 360. Frequency caps control how often an ad is shown to the same user and are applied at the line item level.

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Google Analytics Certification Q&A | Frequency Management in DV360 Explained

Google Analytics Certification Q&A — Frequency Management in DV360

Q: A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Within their campaign settings
Within their line item settings ✅
Within their specific audience settings
Within their insertion order settings

✅ Correct Answer: Within their line item settings.

Explanation:

In Display & Video 360 (DV360), frequency caps control how often an ad is shown to the same user. These caps are set at the line item level, allowing advertisers to manage delivery and user experience more precisely for each part of the campaign.

💡 Quick Tip for Your Certification Exam

Remember: line item settings are the key place to manage frequency caps in DV360. This ensures your target audience doesn't see the same ad too many times.