You’ve set out to determine how a “sales-ready lead” is defined within your organization. Which factors are most important to identify in order to determine if a lead is “sales-ready” or not?

You’ve set out to determine how a “sales-ready lead” is defined within your organization. Which factors are most important to identify in order to determine if a lead is “sales-ready” or not?
  A)  Their level of fit and level of interest.
  B)  Their demographics and their role at their organization.
  C)  Their behavior on your site and their level of interest.
  D)  The content they’ve downloaded and their role at their organization.