According to the marketing and sales funnel, prospects are defined as:

 According to the marketing and sales funnel, prospects are defined as:   A)  Website visitors who have signed up for a blog or an email ne...

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?   A)  It will help your sales and marketing ...

Fill in the blank: A is an email that has been returned to the sender because the email address is invalid.

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.    A)  Hard bounce   B)...

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?    A)  Industry av...

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.   A)  A/B testing    B)  lead nu...

Which of these is NOT a best practice when optimizing your emails for mobile?

Which of these is NOT a best practice when optimizing your emails for mobile?   A)  Make your content comprehensive. Since people carry the...

What does the open rate of your email indicate?

What does the open rate of your email indicate?   A)  That people are enticed to click on the offer in the email   B)  That your email has ...

What is lead nurturing?

What is lead nurturing?   A)  The process of sending individual emails to get them to purchase your product or service.    B)  The process ...

A thank you page optimized for lead engagement contains:

A thank you page optimized for lead engagement contains:   A)  A link to your About Us page   B)  A link to a specific blog post related to...

You should use an inline thank you message if you want to give more information to your new lead.

You should use an inline thank you message if you want to give more information to your new lead.   A)  TRUE    B)  FALSE

All of the following are reasons to place a call-to-action on a thank you page EXCEPT:

All of the following are reasons to place a call-to-action on a thank you page EXCEPT:    A)  Thank your leads for their interest in your ...

A form on your landing page should only ask the questions that your sales team needs to have answered.

A form on your landing page should only ask the questions that your sales team needs to have answered.   A)  TRUE    B)  FALSE

True or False: A landing page navigation menu should be different from the rest of the site.

True or False: A landing page navigation menu should be different from the rest of the site.   A)  True. Your menu should be shorter to dir...

Fill in the blank: Landing pages are designed t0

Fill in the blank: Landing pages are designed t o _________.   A)  Be the page that a lead ?lands? on, after filling out a form   B)  Deli...

A landing page should connect to a thank you page.

A landing page should connect to a thank you page.    A)  TRUE   B)  FALSE

Landing pages should contain all of the following EXCEPT:

 Landing pages should contain all of the following EXCEPT:   A)  A video   B)  Social sharing icons    C)  Website navigation   D)  A headl...

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.

Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.    A)  Landing page   B)  Email   C...

The rate of visitors converting on a landing page is affected by the CTA.

The rate of visitors converting on a landing page is affected by the CTA.    A)  TRUE   B)  FALSE

What elements should be tested on your CTA?

What elements should be tested on your CTA?   A)  Color   B)  Keywords   C)  Placement on the page    D)  All of the above

How should industry benchmarks be used when developing a social media strategy?

How should industry benchmarks be used when developing a social media strategy?   A)  To compare your results to other businesses    B)  To...

Which is NOT a best practice for publishing on social media networks?

Which is NOT a best practice for publishing on social media networks?    A)  Always use an auto-publishing tool to save time   B)  Share re...

True or False: Social media can be used at every stage of the inbound methodology.

True or False: Social media can be used at every stage of the inbound methodology.    A)  True- Social media can be used to attract visitor...

Fill in the blank helps marketers establish a consistent tone on their social media networks.

Fill in the blank: __________ helps marketers establish a consistent tone on their social media networks.   A)  A social benchmark report  ...

A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help gener...

Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?

Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?   A)  That’s a ...

You just wrote a blog post and published a tweet promoting it. Should you share the post on Twitter again in the future?

You just wrote a blog post and published a tweet promoting it. Should you share the post on Twitter again in the future?    A)  Yes – as lo...

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:   A)  Which blog posts are performing best    B)  W...

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never h...

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness Stage blog post?

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness Stage blog post?   A)  Download ...

In order to not get cut off in a Google search result, what is the maximum number of characters that your title should be?

In order to not get cut off in a Google search result, what is the maximum number of characters that your title should be?    A)  60 charac...

Which of the following is NOT a metric to consider when analyzing a content offer?

Which of the following is NOT a metric to consider when analyzing a content offer?   A)  Number of leads generated   B)  Number of social s...

You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.

You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to c...

If your content is focused on different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?

If your content is focused on different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?  ...

Content is defined by 3 things. What are they?

Content is defined by 3 things. What are they?    A)  Purpose, format, and topic   B)  Who, how, and why   C)  Audience, creator, and dist...

An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, since they work in an industry with high employee turnover. Which would most likely be an effective Awareness Stage offer for getting this persona?s attention?

An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, ...

Fill in the blank: The outlined Content Process steps are plan, create, _______, analyze, repeat.

 Fill in the blank: The outlined Content Process steps are plan, create, _______, analyze, repeat.    A)  distribute   B)  research   C)  p...

True or False? Every page should have a unique meta description.

True or False? Every page should have a unique meta description.    A)  True- give a short summary of the unique content on that page   B) ...

What are inbound links?

What are inbound links?   A)  Links pointing from one of your blog posts to another    B)  Links coming into your website   C)  Links that...

Which is a main component for how search engines rank search results?

Which is a main component for how search engines rank search results?    A)  The number of authoritative links to the site.   B)  The numb...

Include your primary keyword in all of the following page elements EXCEPT:

 Include your primary keyword in all of the following page elements EXCEPT:   A)  Headers   B)  Page title   C)  URL    D)  Navigation   E)...

To ensure that search engines understand the content on your page, you should:

To ensure that search engines understand the content on your page, you should:   A)  Repeat your primary keyword throughout the page conten...

When creating a buyer persona, you should ONLY interview your ideal customers.

When creating a buyer persona, you should ONLY interview your ideal customers.    A)  TRUE   B)  FALSE

Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.   A)  TRUE    B)  FAL...

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?    A)  Awareness   B)  Consideration...

At a high level, what three things should you keep in mind when creating buyer personas?

At a high level, what three things should you keep in mind when creating buyer personas?   A)  Make assumptions, identify trends, and ask ...

Why is “analyze” NOT a stage in the Inbound Methodology?

Why is “analyze” NOT a stage in the Inbound Methodology?    A)  Analysis is a part of every single thing you do with inbound.   B)  Analysi...

Buyer persona stories should contain information about:

Buyer persona stories should contain information about:   A)  A persona’s demographics and common traits   B)  A persona’s main goals and c...