URL stands for

URL stands for: A) Ultimate Resourceful Locator B) Unifying Resource Location C) Uniform Resource Locator D) Universal Resource Locator...

The abbreviation UCE stands for

The abbreviation UCE stands for: A) Uncommon communication email B) Unwanted commercial email C) Unsolicited commercial email D) Unsoli...

Above the fold means

Above the fold means: A) The visible part of a page B) The part of a webpage that is hidden on a secondary page C) Contents of the page ...

The more pages a website has indexed in Google, the better.

The more pages a website has indexed in Google, the better. A) TRUE B) FALSE Answer: A

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page. A)...

When the URL of a page is changed, it’s usually best practice to:

 When the URL of a page is changed, it’s usually best practice to: A) Add a 301 redirect to the new location and update inbound links B) ...

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by: A) Asking questions about th...

What is an XML sitemap?

What is an XML sitemap? A) It is a file that is stored on your computer with information on the structure of the site B) It is a document...

Flash content is known for being easily indexed by search engines.

Flash content is known for being easily indexed by search engines. A) TRUE B) FALSE Answer: B

What is not true about a favicon?

What is not true about a favicon? A) Originally it was a file called fav.ico B) It is typically displayed in the address bar of a browse...

Which of the following is not an accepted markup format by Google?

Which of the following is not an accepted markup format by Google? A) microformat B) RDFa C) microdata D) TLDs Answer: D

Declaring a language has no effect on SEO as search engines can detect a website’s language.

Declaring a language has no effect on SEO as search engines can detect a website’s language. A) FALSE B) TRUE Answer: B

It is better to use underscores in URLs rather than hyphens.

It is better to use underscores in URLs rather than hyphens. A) FALSE B) TRUE Answer: A

What is robots.txt?

What is robots.txt? A) A file that lists all of your web pages along with details of how often they are updated B) A file used to associ...

When convincing a potential buyer, the most important aspect of the interaction is:

When convincing a potential buyer, the most important aspect of the interaction is: A) to give as many features of the product or service...

According to Google, each XML sitemap should contain no more than:

According to Google, each XML sitemap should contain no more than: A) 500 URLs B) 5,000 URLs C) 500,000 URLs D) 50,000 URLs Answer: ...

When adding the Google Analytics tracking code to your website, it should appear:

When adding the Google Analytics tracking code to your website, it should appear: A) After the opening tag B) On the homepage only C) I...

hreflang tags can be implemented in the XML sitemap.

hreflang tags can be implemented in the XML sitemap. A) FALSE B) TRUE Answer: B

Ad rank components are:

Ad rank components are: A) the relevance and the quality score B) the bids and the text of the ad C) the text of the ad and the quality...

CTR is calculated by the below formula:

CTR is calculated by the below formula: A) (clicks*impressions)/1000 B) (clicks/impressions)*1000 C) (clicks*impressions)/100 D) (clic...

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks. A) FALSE B) TRUE Answer: A

Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page. ...

In emails, more attention is typically paid to information that is:

In emails, more attention is typically paid to information that is: A) below the fold B) at the end of the email C) in a separate block...

Fonts used for email campaigns should always be web-friendly

Fonts used for email campaigns should always be web-friendly A) FALSE B) TRUE Answer: B

Which of the following animals represents a Google penalty that is triggered by low quality link building?

Which of the following animals represents a Google penalty that is triggered by low quality link building? A) Panda B) Penguin C) Lama ...

The error message “Forbidden” is an example of which HTTP status code?

The error message “Forbidden” is an example of which HTTP status code? A) 403 B) 303 C) 404 D) 200 Answer: A

Multiple H3 tags can be used on all pages.

Multiple H3 tags can be used on all pages. A) TRUE B) FALSE Answer: A

The H1 tag:

The H1 tag: A) Is used as the blue link in the search results B) Is only used for formatting purposes C) Should only be used on the hom...

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content. A) TRUE...

Crowdsourced content means creating your own content

Crowdsourced content means creating your own content A) TRUE B) FALSE Answer: B

Which of the following is not one of four pillars of content marketing?

 Which of the following is not one of four pillars of content marketing? A) Native ads B) Social C) Content D) SEO Answer: A

Which of the following is against Google’s Webmaster Guidelines?

Which of the following is against Google’s Webmaster Guidelines? A) Using rich snippets markup B) Participating in link schemes C) Prev...

Which of the below best describes Facebook engagement?

Which of the below best describes Facebook engagement? A) Views on posts B) Likes, comment and shares C) Clicks on any content D) View...

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages. A) TRUE B) FALSE ...

Who needs local SEO?

Who needs local SEO? A) Online stores with no physical outlets B) Every website offering services worldwide C) Every business website t...

In the linear attribution model in Google Analytics:

 In the linear attribution model in Google Analytics: A) each touchpoint in the conversion path would share equal credit for a sale B) t...

Tag-based web analytics uses cookies.

Tag-based web analytics uses cookies. A) FALSE B) TRUE Answer: B

Which of the following does Google consider as ‘Cloaking’?

Which of the following does Google consider as ‘Cloaking’? A) Paying for links that don’t include the “nofollow” attribute B) Serving a ...

Google Analytics: Which of the following is not a metric?

Google Analytics: Which of the following is not a metric? A) Browser B) Pageviews C) Average page load time D) Sessions Answer: A

When speaking of title tag character limit or length, spaces are not counted.

When speaking of title tag character limit or length, spaces are not counted. A) TRUE B) FALSE Answer: B

Keyword stuffing is:

Keyword stuffing is: A) Inappropriately high keyword density B) Usage of keywords only in the title C) Over use of keywords in anchor t...

What does the abbreviation SERP stand for?

What does the abbreviation SERP stand for? A) Segmented Elements Result Page B) Search Engine Result Promotion C) Search Engine Results...

Which of the below statements is true?

Which of the below statements is true? A) Starting a blog has no effect on a site B) Starting a blog on a site can boost online visibili...

The disavow tool can be used to prevent low quality backlinks from harming your website.

The disavow tool can be used to prevent low quality backlinks from harming your website. A) TRUE B) FALSE Answer: A

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the ...

When carrying out keyword research for your pages, which of the following should you do?

When carrying out keyword research for your pages, which of the following should you do? A) Choose keywords that are very popular with ot...

What is the main purpose of the meta description?

What is the main purpose of the meta description? A) It tells the search engine what the most important keywords are for a certain page ...

In the context of SEO, what does “PR” stand for?

In the context of SEO, what does “PR” stand for? A) Google Position Recovery B) Google Public Rank C) Google Public Relations D) Googl...

What is PageRank?

What is PageRank? A) It’s a metric (on a scale of 0-10) that determines the traffic volume of a website B) It’s a metric that determines...

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