Why is it important to choose the right keywords? (Select two)

Why is it important to choose the right keywords? (Select two)

A)  Prevents your campaign from being paused.

B)  Helps more customers find your ads.

C)  Drives more relevant traffic to your website.

D)  Lowers your incremental bids.

Answer - Helps more customers find your ads, Drives more relevant traffic to your website.