Coho Winery wants its ad to display for the keyword “white wines” when a customers search query is either “white wines” or “wines white.” Which keyword match option should they select?

Coho Winery wants its ad to display for the keyword “white wines” when a customers search query is either “white wines” or “wines white.” Which keyword match option should they select?

A)  Broad match

B)  Phrase match

C)  Exact match

D)  Negative keyword

Answer - Phrase match

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