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You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?

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You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?


  • Understand which creatives perform best in the “Ads” tab
  • Segment performance by various shopping views in the “Dimensions” tab
  • See query-level product performance in the “Keywords” tab
  • Check impressions for each product in Merchant Center
Answer is – Segment performance by various shopping views in the “Dimensions” tab
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