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Wednesday, August 12, 2015

Which of the following is incorrect about AdWords cross-device conversions?

Q – Which of the following is incorrect about AdWords cross-device conversions?


Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct

Answer is – Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
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