According to the marketing and sales funnel, prospects are defined as:

 According to the marketing and sales funnel, prospects are defined as:   A)  Website visitors who have signed up for a blog or an email ne...

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?   A)  It will help your sales and marketing ...

Fill in the blank: A is an email that has been returned to the sender because the email address is invalid.

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.    A)  Hard bounce   B)...

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?    A)  Industry av...

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.

Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.   A)  A/B testing    B)  lead nu...

Which of these is NOT a best practice when optimizing your emails for mobile?

Which of these is NOT a best practice when optimizing your emails for mobile?   A)  Make your content comprehensive. Since people carry the...

What does the open rate of your email indicate?

What does the open rate of your email indicate?   A)  That people are enticed to click on the offer in the email   B)  That your email has ...