An advertiser who wants to target specific categories of video content on the Google Display Network should:

An advertiser who wants to target specific categories of video content on the Google Display Network should: A) add the keyword “video” t...

Why should a YouTube account be linked to a Google+ page?

Why should a YouTube account be linked to a Google+ page? A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of upload...

A TrueView in-stream ad view is counted when a viewer:

A TrueView in-stream ad view is counted when a viewer: A) watches the video until the last quartile. B) watches at least 25% of the vide...

Viewers are added to an advertiser’s YouTube remarketing list when they:

Viewers are added to an advertiser’s YouTube remarketing list when they: A) set up a YouTube account. B) sign in to Youyube. C) watch, ...

In which True-view format(s) can an advertiser use a companion banner?

In which True-view format(s) can an advertiser use a companion banner? A) In-display. B) All of the listed answers are Incorrect. C) In...

With a masthead, the advertiser can reserve:

With a masthead, the advertiser can reserve: A) All of the listed answers are correct. B) specific channels. C) The YouTube homepage. ...

True or False: Advertisers can implement a remarketing tag for mastheads

True or False: Advertisers can implement a remarketing tag for mastheads A) False B) True Answer: B

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 s...

Advertisers who want to pay only when a user watches their ad should use:

Advertisers who want to pay only when a user watches their ad should use: A) Cost-per: thousand-impressions (CPM). B) TrueView in-stream...

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

True or False: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True Answer: B

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. A) False B) True Answer: B...

What does linking an AdWords account to a YouTube account allow an advertiser to do?

What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Create a remarketing list. B) All of the listed ...

With TrueView in-display ads, advertisers can target:

With TrueView in-display ads, advertisers can target: A) The Google Display Network (GDN). B) YouTube. C) YouTube and the Google Displa...

Which targeting methods can be used with TrueView ads?

Which targeting methods can be used with TrueView ads? A) Remarketing. B) Topics. C) Interest categories. D) All of the listed answers...

True or False: YouTube remarketing lists can be used with standard text ads and display ads

True or False: YouTube remarketing lists can be used with standard text ads and display ads. A) False B) True Answer: B

Which of the following can be targeted when building a mobile video masthead

Which of the following can be targeted when building a mobile video masthead? A) m.YouTube.com B) All of the listed answers are correct....

Where would a call-to-action (CTA) overlay show

Where would a call-to-action (CTA) overlay show? A) Embedded videos. B) Videos on your channeL C) All of the listed answers are correct...

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube. A) True B) False ...

Why is average view frequency important to measure

Why is average view frequency important to measure? A) You can understand how often a single user sees your ad B) All of the listed answ...

True or False: The standard banner size supported by YouTube is 300×250

True or False: The standard banner size supported by YouTube is 300×250. A) False B) True Answer: B

On average, how long does it take for a video ad to get approved

On average, how long does it take for a video ad to get approved? A) Video ads are instantly eligible to show on YouTube and the Google D...

If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show

If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show A) On targeted topics and ...

ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved

__ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed...

What are creative best practices for a TrueView in-stream ad

What are creative best practices for a TrueView in-stream ad? A) Provide clear next steps that customers can take action on. B) All of t...

With VouTube Analytics, you can track metrics on

With VouTube Analytics, you can track metrics on: A) cost-per: channel visit B) Trueview ad skip rates. C) YouTube session length. D) ...

True or False: IP address exclusion is not available for TrueView campaigns.

True or False: IP address exclusion is not available for TrueView campaigns. False True Answer: A

What is masthead billing based on

What is masthead billing based on? A) impressions and clicks. B) A flat fee. C) Impressions. D) Clicks. Answer: A Masthead P...

Which video ads can be created with AdWords for video

Which video ads can be created with AdWords for video? A) Engagement ads. B) invideo ads. C) Trueview ads. D) Homepage expandable mast...

What are the targeting options for mastheads

What are the targeting options for mastheads? A) Topics. remarketing and interests. B) Visitors to the YouTube homepage in a targeted co...

The best way to initiate a reserve buy is to

The best way to initiate a reserve buy is to: A) Contact a Google sales representative. B) Create a normal video campaign in Ad Words. ...

How is a user added to a video remarketing list

How is a user added to a video remarketing list? A) When the user purchases something from the advertiser’s website. B) When a view occu...

Which of the following is a tip for optimizing a TrueView video ad campaign

Which of the following is a tip for optimizing a TrueView video ad campaign? A) Remove all but one targeting group from the campaign. B)...

What’s the difference between cost-per-click (CPC) bidding

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding? A) The advertiser pays for a click on an ad w...