The Ad gallery allows advertisers to:

The Ad gallery allows advertisers to: Answer - create display ads to be used in any online or offline format.

Adding placements to a Desplay Network campaign within the "Target and Bid" settings hepls you to show your ads:

Adding placements to a Desplay Network campaign within the "Target and Bid" settings hepls you to show your ads: Answer - ...

How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network?

How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network? Answer - CPC Bids...

What is the best definition of Google Display Advertising?

What is the best definition of Google Display Advertising? A) Image ads that appear on the Google Display Network. B) Non-text ads ...

What types of videos ads can be created with adwords for video?

What types of videos ads can be created with adwords for video? Answer - TrueView video ads

Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen?

Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen? Answer -...

If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ad groups, Adwords will:

If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ...

What does Google considered when ranking keyword-targeted ads on Google search?

What does Google considered when ranking keyword-targeted ads on Google search? Answer - Maximum Cost-Per-Click (CPC) bid, components ...

You've been targeting the entire Unites States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to the customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

You've been targeting the entire Unites States in your scuba diving equipment ad campaign, but you know that much of the scuba equipme...

What is a benefit of consolidated billing?

What is a benefit of consolidated billing? A) Payment flexibility for accounts currently on manual payments (prepay billing). B) Co...

Ad rank and the components of quality score are calculated:

Ad rank and the components of quality score are calculated: A) Everytime you change your CPCs within your account. B) Everytime your ad...

An advertiser wants to display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within adwords. What process does this advertiser needs to follow for the ad to be eligible to appear on YouTube?

An advertiser wants to display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on m...

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investme...

What is the best practise for building ads using the display ad builder?

What is the best practise for building ads using the display ad builder? Answer -  Add a visible display URL.

Ad rank on Google search is evaluated:

Ad rank on Google search is evaluated:  Answer - every 24 hours

Display ad created using display ad builder. What needs to be ensured that the ad can be showing in all ad sizes without limiting exposure?

Display ad created using display ad builder. What needs to be ensured that the ad can be showing in all ad sizes without limiting exposure...

Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10?

Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10? Answer -  ^222\.11\.2...

What are the three elements of Event Tracking?

What are the three elements of Event Tracking? Answer -   Categories, Actions, and Labels.

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google An...

How can you track Flash Events with Google Analytics code?

How can you track Flash Events with Google Analytics code? Answer -  _trackEvent() or trackPageview() will work.

What is the purpose of a virtual pageview?

What is the purpose of a virtual pageview? Answer -  To track activity that visitors may complete that does not result in a natural page...

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page? Answer -  You can use Event Track...

True or False: You can compare Advanced Segments side by side in reports.

True or False: You can compare Advanced Segments side by side in reports. Answer -  True.

True or False: You can apply an Advanced Segment to historical data.

True or False: You can apply an Advanced Segment to historical data. Answer -  True.

Is profile filter order applied in order, or all at once?

Is profile filter order applied in order, or all at once? Answer -  In order, so be careful how you apply filters on your data.

You want a profile to include only Google AdWords data. How can you do this?

You want a profile to include only Google AdWords data. How can you do this? Answer -  Use an Include filter.

What are some ways you can use profiles?

What are some ways you can use profiles? Answer -  You can look more closely at traffic to one subdomain, you can look more closely at t...

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this? Answer -   Yes.

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page? Answer -   Yes, according to Goo...

What is available in Google’s Real Time Reporting?

What is available in Google’s Real Time Reporting? Answer -  You can view pageviews per second, pageviews per minute, and active number o...

What types of goals can Google Analytics track?

What types of goals can Google Analytics track? Answer -  Destination URLs, time on site, pages per visit, and events.

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

How can you determine whether people who use your Site Search have a higher conversion value than people who do not? Answer -  Go to the...

What does the Site Search Report tell you?

What does the Site Search Report tell you? Answer -  It can help you determine how your visitors are searching your site.

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be? Answer -  It wou...

What is a good metric for measuring the quality of traffic to your website?

What is a good metric for measuring the quality of traffic to your website? Answer -   Conversion rate.

If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many conversions will be tracked?

If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many ...

If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked by Google Analytics?

If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked by ...

What does the Visit Duration report show you?

What does the Visit Duration report show you? Answer -   It categorizes visits based on the amount of time they spend on your website.

People are spending more time on your site. How can you tell if they are actually interacting more on the site?

People are spending more time on your site. How can you tell if they are actually interacting more on the site? Answer -  Look for an in...

How can you determine the conversion rate for people on a certain Operating System and located in a particular city?

How can you determine the conversion rate for people on a certain Operating System and located in a particular city? Answer -  Looking at...

You want to find out which keywords visitors from Chicago use to find your website. How can you do this?

You want to find out which keywords visitors from Chicago use to find your website. How can you do this? Answer -  In the Map Overlay rep...

True or False: Pageviews is a metric.

True or False: Pageviews is a metric. Answer -  True.

True or False: Average Time on Site is a metric.

True or False: Average Time on Site is a metric. Answer -  True.

True or False: City is a metric.

True or False: City is a metric. Answer -   False, it is a dimension.

True or False: Browser is a metric.

True or False: Browser is a metric. Answer -  False, it is a dimension.

True or False: Screen Resolution is a dimension.

True or False: Screen Resolution is a dimension. Answer-  True.

True or False: %New Visits is a dimension.

True or False: %New Visits is a dimension. Answer-  False. New Visitors is a dimension, but %New Visits is a metric.

True or False: Bounce Rate is a dimension.

True or False: Bounce Rate is a dimension. Answer-  False. It is a metric.

What are some valid location dimensions?

What are some valid location dimensions? Answer-  Country/Territory, City, and Region are valid dimensions. Address is not a valid dimens...

Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is part of a conversion path?

Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a pa...

Which metric can you use to determine if one type of campaign was responsible for initiating conversions?

Which metric can you use to determine if one type of campaign was responsible for initiating conversions? Answer-  The Assisted Conversi...

You are getting high bounce rates on a landing page from a particular keyword. Why might this be?

You are getting high bounce rates on a landing page from a particular keyword. Why might this be? Answer-  If the content on the landing...

What is Bounce Rate?

What is Bounce Rate? Answer-  The percentage of visits on a website where the visitors views one page and leaves without any interaction...

What is one indication of a poorly performing landing page?

What is one indication of a poorly performing landing page? Answer-  A high Bounce Rate, perhaps greater than 90%.

How can you use the Landing Pages Report in assessing website performance?

How can you use the Landing Pages Report in assessing website performance? Answer-  You can use it to identify landing pages with high bo...

True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.

True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount. Answer-  True.

True or False: You would use Intelligence to set up a custom alert.

True or False: You would use Intelligence to set up a custom alert. Answer-   True.

In the Google Analytics Intelligence Events, what types of alerts are available?

In the Google Analytics Intelligence Events, what types of alerts are available? Answer-   You can get Daily alerts, Weekly alerts, Autom...

What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?

What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics? Answer-  If they type your webs...

A search engine appears in the list of referring sites. Why might this happen?

A search engine appears in the list of referring sites. Why might this happen? Answer-  It could happen if someone was referred to your s...

On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?

On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening? Answer-   You may have sever...

What is a referrer?

What is a referrer? Answer-  It is the URL of an outside website from which a visitor comes to your website.

Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?

Reports show that visitors are coming from paused or discontinued campaigns. Why might this be? Answer-  If the visitors were originally ...

True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.

True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled. Answer-  False.

True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.

True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled. Answer-  False.

True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.

True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled. Answer-  False.

True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.

True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled. Answer-  True.

Google AdWords data is not showing up in your account as google / cpc. Why might this happen?

Google AdWords data is not showing up in your account as google / cpc. Why might this happen? Answer-  It can happen if autotagging is n...

What is the formula for Click-Through Rate?

What is the formula for Click-Through Rate? Answer-  Clicks / Impressions

What is the correct parameter to identify different versions of an ad?

What is the correct parameter to identify different versions of an ad? Answer-  Use the content parameter utm_content

What are the three minimum campaign variables you should utilize to tag a URL using manual tagging?

What are the three minimum campaign variables you should utilize to tag a URL using manual tagging? Answer-  Source, Medium, and Campaign...

What is the formula for ROI?

What is the formula for ROI? Answer-  (Revenue – Cost) / Cost; be prepared to do some basic ROI calculations during the test.

How can you track visitors from a newsletter, banner, or email marketing campaign?

How can you track visitors from a newsletter, banner, or email marketing campaign? Answer-  Manually tag the destination URLs of the camp...

True or False. You should manually tag bookmarks with campaign tracking variables.

True or False. You should manually tag bookmarks with campaign tracking variables. Answer-  False

True or False. You should manually tag AdWords campaigns with campaign tracking variables.

True or False. You should manually tag AdWords campaigns with campaign tracking variables. Answer-  False, autotagging will do this for y...

True or False. You should manually tag organic search results with campaign tracking variables.

True or False. You should manually tag organic search results with campaign tracking variables. Answer-  False, you can’t do this.

True or False. You should manually tag non-AdWords PPC campaigns with campaign tracking variables.

True or False. You should manually tag non-AdWords PPC campaigns with campaign tracking variables. Answer-  True

True or False. You should manually tag email campaigns with campaign tracking variables.

True or False. You should manually tag email campaigns with campaign tracking variables. Answer-  True

True or False. You should manually tag banner ads with campaign tracking variables.

True or False. You should manually tag banner ads with campaign tracking variables. Answer-  True

What can the URL Builder help you with?

What can the URL Builder help you with? Answer-   The URL Builder can help to create URLs with tracking parameters already attached.

True or False: by default, Google Analytics will track the click path of individual visitors.

True or False: by default, Google Analytics will track the click path of individual visitors. Answer-  True.

True or False: by default, Google Analytics will track the average amount of time spent on your site.

True or False: by default, Google Analytics will track the average amount of time spent on your site. Answer-   True

True or False: by default, Google Analytics will track the referrer that directs visitors to your site.

True or False: by default, Google Analytics will track the referrer that directs visitors to your site. Answer-  True

True or False: by default, Google Analytics will track the number of visitors.

True or False: by default, Google Analytics will track the number of visitors. Answer-   True

True or False: Google Analytics can NOT track visits to cached pages.

True or False: Google Analytics can NOT track visits to cached pages. Answer-  False. The Analytics tracking code will still be executed ...

What is the purpose of “_trackPageview()”?

Question-  What is the purpose of “_trackPageview()”? Answer-   To register a pageview in Google Analytics.

What type of bidding model do reservation ads use?

What type of bidding model do reservation ads use? Answer -  They are a fixed price, so no bidding is used.

What is the best bidding model to increase reach and visibility?

What is the best bidding model to increase reach and visibility? Answer -  Cost per thousand impressions (CPM)

Which bidding model allows advertisers to pay by the conversion?

Which bidding model allows advertisers to pay by the conversion? Answer -  Cost per acquisition (CPA)

True or False, you can use a strobe background in your Display Network ads.

True or False, you can use a strobe background in your Display Network ads. Answer -  False, this will get your ad disapproved.

True or False: You can incorporate an error message or warning box in your image ad.

True or False: You can incorporate an error message or warning box in your image ad. Answer -  False, this will get your ad disapproved. ...

What aspect of an ad would help set expectations for users in different stages of the buying cycle?

What aspect of an ad would help set expectations for users in different stages of the buying cycle? Answer -  A clear Call to Action in ...

When would you pay for a TrueView in-search advertisement?

When would you pay for a TrueView in-search advertisement? Answer -  Only if a viewer chooses to watch the video.

Should you use a Call to Action in the opening image of a click-to-play video?

Should you use a Call to Action in the opening image of a click-to-play video? Answer -  Yes, this is considered a best practice for this...

True or False: You can utilize pre-existing design templates with the Google Display Ad Builder tool.

True or False: You can utilize pre-existing design templates with the Google Display Ad Builder tool. Answer -   True

What is one reason to consider different messages in your video ads than in your text/search ads?

What is one reason to consider different messages in your video ads than in your text/search ads? Answer -   Video search behavior is dif...

True or False: You can use Print Ads through a Display Network campaign.

True or False: You can use Print Ads through a Display Network campaign. Answer -  False

True or False: You can use Pop-Up ads on the Google Display Network.

True or False: You can use Pop-Up ads on the Google Display Network. Answer -  False

Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video?

Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video? Answer -  Not all publishers...

True or False: YouTube search page ads are available through AdWords.

True or False: YouTube search page ads are available through AdWords. Answer -  True

True or False: YouTube watch page ads are available through AdWords.

True or False: YouTube watch page ads are available through AdWords. Answer -  True

True or False: YouTube homepage ads are available through AdWords.

True or False: YouTube homepage ads are available through AdWords. Answer -  False

For direct response marketing, which is the ideal bidding model?

For direct response marketing, which is the ideal bidding model? Answer -  Cost per click

Where are ads using images and videos shown?

Where are ads using images and videos shown? Answer -  They would only be shown on the Google Display Network.

True or False: Using a color scheme that complements the image and branding on your site is recommended when using the Display Ad Builder.

True or False: Using a color scheme that complements the image and branding on your site is recommended when using the Display Ad Builder. ...

Will all of your performance metrics be lost if you edit an ad with an ad extension, if you are using Enhanced Campaigns?

Will all of your performance metrics be lost if you edit an ad with an ad extension, if you are using Enhanced Campaigns? Answer -  No.

True or False: Topic Targeting is likely to ensure ads are contextually relevant to the sites they appear on.

True or False: Topic Targeting is likely to ensure ads are contextually relevant to the sites they appear on. Answer -  True

Can you track the Mouseover Rate on ads built with the Display Ad Builder?

Can you track the Mouseover Rate on ads built with the Display Ad Builder? Answer -   Yes

Can you use Frequency Capping on the Search Network?

Can you use Frequency Capping on the Search Network? Answer -  No, this feature is available only for ads on the Display Network.

True or False: You can set individual bids for sites you select for Managed Placements advertisements.

True or False: You can set individual bids for sites you select for Managed Placements advertisements. Answer -  True

What will Frequency Capping do?

What will Frequency Capping do? Answer -  It will limit the number of times an ad appears to the same unique user on the Display Network...

How can you optimize your CPC-based campaign?

How can you optimize your CPC-based campaign? Answer -  Focus on a high CTR, ad rank, and Quality Score.

What is the payment model for a YouTube homepage masthead advertisement?

What is the payment model for a YouTube homepage masthead advertisement? Answer -   These are sold on a fixed cost per day model.

What would you use to target relevant sites on the Display Network based on a list of keywords?

What would you use to target relevant sites on the Display Network based on a list of keywords? Answer -  Managed Placements

Using AdWords, can you target mobile apps?

Using AdWords, can you target mobile apps? Answer -  Yes.

Can your video mimic functions that an ad can not perform?

Can your video mimic functions that an ad can not perform? Answer -  No. Your ad is likely to be disapproved.

What tool can you use to target different categories of video content on the Display Network?

What tool can you use to target different categories of video content on the Display Network? Answer -  AdWords for Video

True or False: You can limit exposure to your ads by including negative keywords.

 True or False: You can limit exposure to your ads by including negative keywords. Answer -  True

True or False: You can limit exposure to your ads through site/category exclusions.

True or False: You can limit exposure to your ads through site/category exclusions. Answer -  True

True or False: Use the Placement Report is a good idea when using Site and Category exlusions.

True or False: Use the Placement Report is a good idea when using Site and Category exlusions. Answer -  True

What are some features of a YouTube Brand channel?

What are some features of a YouTube Brand channel? Answer -  Custom gadgets, house and curate video content, and develop social friendsh...

Can you track text messages as conversions with Enhanced Campaigns?

Can you track text messages as conversions with Enhanced Campaigns? Answer -  No

Can you track sales transactions as conversions with Enhanced Campaigns?

Can you track sales transactions as conversions with Enhanced Campaigns? Answer -   Yes

Can you track phone calls as conversions with Enhanced Campaigns?

Can you track phone calls as conversions with Enhanced Campaigns? Answer -  Yes

True or False: CPM bidding is available for the Display Network.

True or False: CPM bidding is available for the Display Network. Answer -  True

True or False: CPM bidding is available for the Search Network.

True or False: CPM bidding is available for the Search Network. A nswer -  False

Your display ad has been disapproved. How can you submit a request for another review?

Your display ad has been disapproved. How can you submit a request for another review? Answer -  Save an edited version of the disapprove...

True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network.

True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network. Answer - ...

What would you use to limit the impressions of an ad for a single unique user?

What would you use to limit the impressions of an ad for a single unique user? Answer -  Frequency capping

Where does YouTube rank in terms of search queries?

Where does YouTube rank in terms of search queries? Answer -   It has the second highest number of search queries in the world.

True or False: Video ads are the easiest to create on the Display Network.

True or False: Video ads are the easiest to create on the Display Network. Answer -  False

True or False: Text ads are the easiest to create on the Display Network.

True or False: Text ads are the easiest to create on the Display Network. Answer -   True

What is the recommended minimum amount of time to let a display campaign run before analyzing performance metrics?

What is the recommended minimum amount of time to let a display campaign run before analyzing performance metrics? Answer -  2-3 weeks

True or False: clicks and impressions are key metrics for a branding campaign.

True or False: clicks and impressions are key metrics for a branding campaign. Answer -  True

For a campaign focused on branding, what is the best bidding option?

For a campaign focused on branding, what is the best bidding option? Answer -  Cost-per-thousand-impressions

True or False: You can set language targeting options for campaigns that use ads on YouTube.

True or False: You can set language targeting options for campaigns that use ads on YouTube. Answer -  True

If you do not want to find and bid on individual placements, what is the best way to advertise on the Display Network?

If you do not want to find and bid on individual placements, what is the best way to advertise on the Display Network? Answer -   Use the...

How long must people watch TrueView in-stream ads on YouTube?

How long must people watch TrueView in-stream ads on YouTube? Answer -  They play for at least 5 seconds, then users can keep watching or...

True or False: YouTube ads can run on videos that are part of the Partnership Program.

True or False: YouTube ads can run on videos that are part of the Partnership Program. Answer -  True

True or False: YouTube ads can show up on the YouTube homepage.

True or False: YouTube ads can show up on the YouTube homepage. Answer -   True

What is a best practice for optimizing ad groups in a placement-targeted campaign?

What is a best practice for optimizing ad groups in a placement-targeted campaign? Answer -  Use Ad Groups to categorize placement-targe...

What would a Remarketing campaign allow you to do?

What would a Remarketing campaign allow you to do? Answer -  Reach people who have previously visited your website and show them ads as ...

How can you get access to View-through conversion data?

How can you get access to View-through conversion data? Answer -  You must be using the Conversion Tracking code on your website.

What will the On Schedule Indicator tell you?

What will the On Schedule Indicator tell you? Answer -  It will show you the percent chance that the campaign will deliver all of the boo...

You are setting up a Display Campaign for a client. What is the first thing you should take into account?

You are setting up a Display Campaign for a client. What is the first thing you should take into account? Answer -  The advertiser’s goa...

True or False: If you want to do Remarketing and Product Listing Ads, you should set up separate campaigns for each.

True or False: If you want to do Remarketing and Product Listing Ads, you should set up separate campaigns for each. Answer -  True

True or False: different campaign settings may be better for different networks, so you should separate your Display and Search campaigns.

True or False: different campaign settings may be better for different networks, so you should separate your Display and Search campaigns. ...

True or False: You can use the Placement Performance Report to see on which URLs users have seen your ads.

True or False: You can use the Placement Performance Report to see on which URLs users have seen your ads. Answer -  True

What would the Placement Report tell you?

What would the Placement Report tell you? Answer -  Which Display Network properties displayed your ads, as well as related metrics.

True or False: Allocating budget and controlling spending levels across campaigns is a benefit of having separate campaigns for Search and Display Network advertising.

True or False: Allocating budget and controlling spending levels across campaigns is a benefit of having separate campaigns for Search and ...

When there are both CPM and CPC ads in an auction, what will the AdWords system do?

When there are both CPM and CPC ads in an auction, what will the AdWords system do? Answer -  Calculate the effective CPM for ads.

How can you view your reservation-based reports for ads?

How can you view your reservation-based reports for ads? Answer -  You’ll need to request it from your Google representative.

When using AdWords Conversion Tracking, which bidding strategy is best for driving traffic to a website along with ROI goals?

When using AdWords Conversion Tracking, which bidding strategy is best for driving traffic to a website along with ROI goals? Answer -  ...

What can a Reach and Frequency report tell you about video ad play rates on a placement-targeted campaign?

What can a Reach and Frequency report tell you about video ad play rates on a placement-targeted campaign? Answer -  Whether decreased pl...

When can Ad Scheduling help your display campaign?

When can Ad Scheduling help your display campaign? Answer -   When you notice spikes in traffic to your website at certain times of the d...

When do TrueView in-state ads show on YouTube?

When do TrueView in-state ads show on YouTube? Answer -   Only before YouTube partner videos that are at least 10 minutes in length.

Besides AdSense, where else can display inventory come from on the Google Display Network?

Besides AdSense, where else can display inventory come from on the Google Display Network? Answer -  DoubleClick Ad Exchange

True or False: Filling in gaps of niche and mass-marketed sites is one benefit of using AdWords targeting options, even if you use display advertising through other ad networks besides Google’s.

True or False: Filling in gaps of niche and mass-marketed sites is one benefit of using AdWords targeting options, even if you use display ...

How does an ad’s Quality Score work on the Display Network?

How does an ad’s Quality Score work on the Display Network? Answer -  QS will affect whether your ads are eligible to enter the ad auctio...

Which types of targeting can you use on YouTube?

Which types of targeting can you use on YouTube? Answer -  Remarketing, topics, and interest categories

True or False: for YouTube, the majority of AdWords ads appear on Watch pages.

True or False: for YouTube, the majority of AdWords ads appear on Watch pages. Answer -  True

True or False: for YouTube, the majority of AdWords ads appear on Contest pages.

True or False: for YouTube, the majority of AdWords ads appear on Contest pages. Answer -  False

True or False: for YouTube, the majority of AdWords ads appear on Event pages.

True or False: for YouTube, the majority of AdWords ads appear on Event pages. Answer -   False

True or False: Adding a visible display URL is a good practice when using the Display Ad Builder?

True or False: Adding a visible display URL is a good practice when using the Display Ad Builder? Answer -   True

If you want the best return on investment from a display campaign, what type of bidding option should you use in AdWords?

If you want the best return on investment from a display campaign, what type of bidding option should you use in AdWords? Answer -  Conve...

True or False: Consider the bidding strategies of other advertisers when planning a reservation based campaign.

True or False: Consider the bidding strategies of other advertisers when planning a reservation based campaign. Answer -   False

True or False: Think about submission and turnaround time for your creative and video assets when planning a reservation based campaign.

True or False: Think about submission and turnaround time for your creative and video assets when planning a reservation based campaign. ...

True of False: You should consider the global availability of ad units and ad placements when planning a reservation based campaign.

True of False: You should consider the global availability of ad units and ad placements when planning a reservation based campaign. Answ...

True or False: You should consider minimum speed requirements in a reservation based campaign.

True or False: You should consider minimum speed requirements in a reservation based campaign. Answer -  True

How is Quality Score affected when using cost-per-thousand-impressions bidding on Display ads?

How is Quality Score affected when using cost-per-thousand-impressions bidding on Display ads? Answer -  QS is not affected because click...

What type of video still is best for an advertisement?

What type of video still is best for an advertisement? Answer -  Something showing the action. If it’s a surfing video, for instance, sho...

Using Google’s AdWords for Video, what type of video advertisement can you implement?

Using Google’s AdWords for Video, what type of video advertisement can you implement? Answer -  TrueVideo Video Ads can be implemented wi...

A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conversions would be valuable for the advertiser in this scenario because it would allow them to:

A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not clic...

Advertisers using the Google display network can use the Placement Performance Report to determine:

Advertisers using the Google display network can use the Placement Performance Report to determine: Answer -  the site URL where users h...

An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to ide...

Which allows advertisers to see which sites referred visitors with the most time spent on site

Which allows advertisers to see which sites referred visitors with the most time spent on site Answer -  Google Analytics

Which report is helpful when using Site and Category Exclusions?

Which report is helpful when using Site and Category Exclusions? Answer -  Placement report

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be revie...

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand if ...

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics? An...

An advertiser who wants to target specific categories of video content on the Google Display Network should:

An advertiser who wants to target specific categories of video content on the Google Display Network should: Answer -   use the AdWords f...

Which is a video ad that can be implemented using Ad Words for video:

Which is a video ad that can be implemented using Ad Words for video: Answer -   True View Video ads

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network? Answer -  Text ads

Display inventory on Google Display Network can come from Adsense or:

Display inventory on Google Display Network can come from Adsense or: Answer -  The DoubleClick Ad Exchange

True or False: An advertiser can target mobile apps via AdWords

True or False: An advertiser can target mobile apps via AdWords Answer -  True

With Click-to-Play videos, a best practice is to:

With Click-to-Play videos, a best practice is to: Answer -  use a call-to-action in opening image

If a display ad appears “above the fold” this means that the ad:

If a display ad appears “above the fold” this means that the ad: Answer -  can be viewed in the upper portion of the page without scrolli...

Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?

Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user ...

An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:

An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser...

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable? Answer -   Co...

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Disp...

Frequency capping gives advertisers the ability to specify a limit to the number of:

Frequency capping gives advertisers the ability to specify a limit to the number of: Answer -  Impressions for a unique user

Frequency capping limits the number of times:

Frequency capping limits the number of times: Answer - your ads appear to the same person on the Display Network

True or False: Video search behavior is different than traditional searching behavior

True or False: Video search behavior is different than traditional searching behavior Answer -  True

Which feature applies to the Google Display Network, but not the Google Search Network?

Which feature applies to the Google Display Network, but not the Google Search Network? Answer -  Frequency capping

What is the best definition of Google display advertising?

What is the best definition of Google display advertising? Answer -  Non-text ads that use images, flash, video or other technologies, a...

If an advertiser chooses to run ads in image or video formats, Google will:

If an advertiser chooses to run ads in image or video formats, Google will: Answer -  Display these ads on the Google Display Network

In order to run a display ad trough AdWords, a campaign must be opted into:

In order to run a display ad trough AdWords, a campaign must be opted into: Answer -   Google Display Network

Which video formats is changed using cost-per-view (CPV) pricing?

Which video formats is changed using cost-per-view (CPV) pricing? Answer -   TrueView Video Ads

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why traffic fluctuations may have occurred for his video campaign?

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why traffi...

True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords,

True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for...

An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select?

An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no s...

With the TrueView in-search, an advertiser pays:

With the TrueView in-search, an advertiser pays: Answer -  only when a viewer chooses to watch the video

TrueView in-slate ads show:

TrueView in-slate ads show: Answer -   before YouTube partner videos that are 10 minutes or longer

True or False: An advertiser can target YouTube homepage on mobile devices via AdWords:

True or False: An advertiser can target YouTube homepage on mobile devices via AdWords: Answer - False

View-through conversions are only available to:

View-through conversions are only available to: Answer -  advertisers that have implemented Conversion Tracking

An advertiser who purchases a YouTube homepage masthead ad pays a:

An advertiser who purchases a YouTube homepage masthead ad pays a: Answer -  fixed cost-per-day (CPD)

An advertiser who wants to target specific categories of video content on the Google Display Network should:

An advertiser who wants to target specific categories of video content on the Google Display Network should: A) add the keyword “video” t...

Why should a YouTube account be linked to a Google+ page?

Why should a YouTube account be linked to a Google+ page? A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of upload...

A TrueView in-stream ad view is counted when a viewer:

A TrueView in-stream ad view is counted when a viewer: A) watches the video until the last quartile. B) watches at least 25% of the vide...

Viewers are added to an advertiser’s YouTube remarketing list when they:

Viewers are added to an advertiser’s YouTube remarketing list when they: A) set up a YouTube account. B) sign in to Youyube. C) watch, ...

In which True-view format(s) can an advertiser use a companion banner?

In which True-view format(s) can an advertiser use a companion banner? A) In-display. B) All of the listed answers are Incorrect. C) In...

With a masthead, the advertiser can reserve:

With a masthead, the advertiser can reserve: A) All of the listed answers are correct. B) specific channels. C) The YouTube homepage. ...

True or False: Advertisers can implement a remarketing tag for mastheads

True or False: Advertisers can implement a remarketing tag for mastheads A) False B) True Answer: B

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 s...

Advertisers who want to pay only when a user watches their ad should use:

Advertisers who want to pay only when a user watches their ad should use: A) Cost-per: thousand-impressions (CPM). B) TrueView in-stream...

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

True or False: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True Answer: B

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. A) False B) True Answer: B...

What does linking an AdWords account to a YouTube account allow an advertiser to do?

What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Create a remarketing list. B) All of the listed ...

With TrueView in-display ads, advertisers can target:

With TrueView in-display ads, advertisers can target: A) The Google Display Network (GDN). B) YouTube. C) YouTube and the Google Displa...

Which targeting methods can be used with TrueView ads?

Which targeting methods can be used with TrueView ads? A) Remarketing. B) Topics. C) Interest categories. D) All of the listed answers...

True or False: YouTube remarketing lists can be used with standard text ads and display ads

True or False: YouTube remarketing lists can be used with standard text ads and display ads. A) False B) True Answer: B

Which of the following can be targeted when building a mobile video masthead

Which of the following can be targeted when building a mobile video masthead? A) m.YouTube.com B) All of the listed answers are correct....